Paris Licensing Team
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May 27 2013 - Markstrat.6 new releases
Dear Professor We are delighted to announce that new features will be available in Markstrat on May 27th. Please find attached a document presenting all these new features. All the additions will b...
Markstrat.6 on Ipads
Markstrat.6 versions work on ipads, but you have to enable pop-ups. More information on how to do this can be found on: http://blogmines.com/blog/2011/04/24/how-to-turn-off-the-safari-pop-up-blocke...
Markstrat - Is the maximum budget increasing throughout periods?
In Markstrat, the maximum budget varies with inflation. For instance with a maximum budget of $20mio in Period 0, and 2% average inflation rate, the maximum budget will reach $23mio in Period 7.
BOSS - Which factors impact market demand in Blue rounds ?
In BOSS, demand is variable and depends on: - value factors included in the offering; - levels of these factors (from very low to very high); - price; - geographical expansion; - marketing spe...
Markstrat - How are the revenue figures computed by the marketing plan?
QUESTIONS: There is now no need to enter the distribution mix in the marketing plan. Yet, the revenues in the proforma statements must depend on the distribution mix since margins and discounts v...
Markstrat.6 - Financial statements no longer contain a Return on Investment/Cumulative Return on Investment figure.
Question: I typically evaluate students on this measure in addition to stock price index and profit. Does that mean I have to manually calculate the figure (or is there somewhere I can find it)? ...
BOSS - what does « Production Surplus » or « Production Deficit » mean ?
“Production Surplus or Deficit” is calculated vis-à-vis your production, i.e. what you need. More precisely, “Production Surplus” means that you need a “surplus” of production, i.e. that you must ...
Markstrat - where can we see the gain of selling excess stock to a trading company?
Units manufactured by the production department are charged to the firm only when they are sold to consumers. Units in the inventory are not charged to the team; only inventory holding costs are ch...
Markstrat - Minimum base cost
The minimum realistic base cost is the cost below which it is impossible to manufacture the future product (at least the first batch of 100,000 units). This minimum cost takes into account the pur...
In Markstrat, what does "Unit transfer cost" or "Base cost" stand for?
BASE COST The Base Cost is the unit cost that you have chosen when designing your project in the R&D decisions. The base cost is adjusted every year with inflation. TRANSFER COSTS The Transfer Co...