Paris Licensing Team
- Total activity 137
- Last activity
- Member since
- Following 0 users
- Followed by 0 users
- Votes 1
- Subscriptions 89
Articles
Recent activity by Paris Licensing Team Sort by recent activity-
All Simulations - In which case are default decisions used during the run of the simulation ?
Default decisions are used when the run of the simulation is performed before a team has transferred its decisions to the instructor.
-
Markstrat - what does the message 'recently completed project was not used' stand for?
This is a warning the simulation is giving the team to let them know that they are not using a project that their R&D has completed. It is ultimately the team's choice to use or not projects into b...
-
BOSS B2C - is the launch of a new product immediate or is a one period delay to put the product on the market?
Blue Box launch and Red Box upgrades are launched with immediate effect.
-
Markstrat - Why is the advertising amount allocated different from what we assigned ?
The segmentation strategy provides an indication to your ad agency on how you want to split your budget across segments. This is usually done by selecting the appropriate media, channels, location,...
-
Markstrat - how many R&D projects can a team launch in each market ?
The R&D department of a Markstrat company cannot keep track in its records of more than 20 Sonite R&D projects plus 20 Vodite R&D projects. If a team launches more that 20 projects in a given marke...
-
Markstrat - Maximum number of products in the Sonites and Vodites market for a team
A maximum of 5 Sonites and 5 Vodites Brands can be marketed at any time.
-
Markstrat - Why are shelved R&D projects completed without additional budget being allocated to them ?
The R&D department will sometimes use a part of the extra budget that has been allocated to a project to complete shelved projects that are not too far from completion. This behavior is emphasize...
-
Markstrat - Calculating the Cumulative Return On Investment (ROI)
The formula to calculate Return on Investment is: ROI = Net contribution / Marketing expenditures Marketing expenditures = Advertising + Sales Force + Market Research + R&D The calculation of ...
-
Markstrat - What is the formula for the Share Price Index (SPI) ?
Stock Price Index (SPI), is a simple measure used to monitor the variation of your stock price and to compare it with those of your competitors. SPI = Current Market Capitalization / Market Capita...
-
Markstrat.5 - Why is there is a limit of 2 million units that you can produce of any given brand?
The Marketing Mix decision form will not let participants input production levels greater than 2 million units. This upper limit was set to prevent incorrect inputs, such as if the participants...