Paris-Licensing-Team
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Markstrat.5 - how do I print a company report ?
To print a company report : Click on the printer icon in the Instructor simulation Type in the number of reports per team you would like to generate in the boxes above; click on complete company ...
Markstrat.5 - how to do a Cancel Run?
Open up your industry and stop the decision round. "Instructor|Decision Round Operations|Stop Decision Round" Go to Instructor|Other Operations|Cancel Run This allows you to go back 1 period at...
Markstrat.5 - What should I do if a team file is corrupt ?
If you have a corrupt team file, you will need to transfer files again. Please follow the steps outlined below in order to restore this team file: - In the Instructor software, STOP th...
Markstrat.5 - Teams passwords are blank in the instructor software
If the teams passwords are set to zero: - Go to Instructor/Other Operations/Set team passwords, - click on "Generate random passwords" | Transfers TO teams and start the decisio...
Markstrat - Why is the advertising amount allocated different from what we assigned ?
The segmentation strategy provides an indication to your ad agency on how you want to split your budget across segments. This is usually done by selecting the appropriate media, channels, location,...
Markstrat - how many R&D projects can a team launch in each market ?
The R&D department of a Markstrat company cannot keep track in its records of more than 20 Sonite R&D projects plus 20 Vodite R&D projects. If a team launches more that 20 projects in a given marke...
Markstrat - Maximum number of products in the Sonites and Vodites market for a team
A maximum of 5 Sonites and 5 Vodites Brands can be marketed at any time.
Markstrat - Why are shelved R&D projects completed without additional budget being allocated to them ?
The R&D department will sometimes use a part of the extra budget that has been allocated to a project to complete shelved projects that are not too far from completion. This behavior is emphasize...
Markstrat - Calculating the Cumulative Return On Investment (ROI)
The formula to calculate Return on Investment is: ROI = Net contribution / Marketing expenditures Marketing expenditures = Advertising + Sales Force + Market Research + R&D The calculation of ...
Markstrat - why are there incorrect estimates in the Analysis Tools reports?
On some occasions, the Analysis Tools may provide incorrect or inconsistent results. For instance, it may give ideal physical characteristics outside the feasible range: ideal power = 110 watts. ...